Leopardess Aurora© Land of the Leopard press service
21 February 2017

Leo 63F gets a keeper and a name

Vostokcement, a large Far Eastern construction company, has joined the ranks of Leopard Keepers. The company took an unnamed leopardess, Leo 63F, under its wing and named her Aurora in honour of the Roman goddess of the dawn.

The name for the spotted predator was picked by the Vostokcement employees. They proposed 50 variants and then shortlisted them to 11 names. Finally, the name Aurora won the most votes.

Earlier, Vostokcement took for its logo another wild cat sharing the same habitat with Far Eastern leopards — the Amur tiger. Both rare wild cats inhabit Land of the Leopard and are commonly regarded as the symbols of the Primorye Territory.

"We thought that it would be a good idea to start 2017 with this event because we consider it important to help our dear Far East. We live, work and make our products here, side by side with unique nature and its inhabitants. And our task as a production holding is to do everything we can to preserve nature and minimise the impact on the environment. In Russia, 2017 was proclaimed the Year of the Environment and the Year of Specially Protected Areas. And we, too, decided not to remain aloof, but to contribute to this cause. The tiger symbolises power and strength. The leopard means strategy, intelligence and agility. This wild cat brotherhood reflects the essence of our company. Those are very rare predators, and it is in our power to help them," said Vladimir Pushkarev, Vostokcement CEO.

Leopard keepers are like "godparents" to the rare spotted predators. There are politicians, celebrities, organisations and even school students among them. The title of leopard keeper is awarded for making a personal contribution to preserving the Far Eastern leopard population. A keeper has the right to choose a name for his or her fosterling.

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