ИД Комсомольская правда
Leopard Keeper for

Komsomolskaya Pravda publishing house

We took a liking to this nameless leopard immediately, when he did his best impression of the wide-eyed cat from Shrek for a trail camera (it was April 1, so perhaps he meant it as a joke). We were delighted when Komsomolskaya Pravda became this leopard’s Keeper. We chose the name Sochi because at the time experts were uncertain about its gender, so it had to be something neutral. The Sochi Winter Olympics, where the leopard was one of the mascots, had just ended, so Sochi seemed like a natural choice. The Komsomolskaya Pravda publishing house not only supports environmental and philanthropic projects, it initiates and executes them. For the last two years, together with Muscovites and city officials, Komsomolskaya Pravda employees have planted trees as part of the Turn Moscow into a Park! project. Over this time, nine public gardens have been created in eight city districts and 1,074 trees and shrubs planted.

Official website https://www.kp.ru/

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